There are so many areas that a business owner needs to focus on for growth. Things like email lists, online courses, and webinars are super important to a business’s growth and meaning, but they’re not always the most important place to get started. Instead, the foundation to creating a blog that will draw people in and keep them wanting more is writing blog posts that offer them value.
In fact, writing blog posts can help bring in income from many diversified areas.
- Launching a physical product shop filled with all your creations.
- Earning money through affiliate marketing, advertisements, and sponsored brand collaborations.
- Coaching and consulting.
- Teaching online courses.
It’s also the place that can make the most impact in growing an email list and connecting one’s audience. In all reality, it is quite easy to state that every business owner — no matter which niche or industry you’re in — should create a blog.
However; it is not as easy as it sounds…blogging is not spewing words onto a page and hoping someone will read them. Your blog (and more specifically, your blog posts) needs a strategy. So, today, I will explain how to excel at creating blog posts that will grow an audience, earn an income, and affect people’s lives.
First, why is it so important to create a blog? Here’s what your blog can do for you:
- Help you grow your email list and audience.
- Act as a starting point for making sales.
- Produce engagement and fans.
- Build authority and credibility.
- Grow your traffic.
Yes! ALL of that!
For those reasons, I truly believe that a blog is one of the key factors to creating and growing a profitable online businesses — no matter what you’re niche or product is.
Businesses that don’t have blogs often have trouble attracting clients, take longer to be seen as leaders in their field, and struggle to grow their email lists; however, through blogging one begins to build credibility not only in their product, but in their own personal brand (which is the most important factor to creating a profitable business).
Businesses that use content marketing (aka: blogging) can earn up to 6x more than businesses that don’t.
So, in this post, we’re going to dig deep into creating amazing blog content that will bring in readers and help you to draw as many benefits out of your blog as you can.
Let’s get started, step-by-step, on how you personally can write posts that will exponentially grow your list and business.
1. Come up with a blog post idea.
When considering potential blog posts, here are some helpful questions to ask yourself:
- How does this post help me make more sales?
- Does it lead into a sales funnel opt-in?
- Does it attract potential clients?
- How does this post help me stand out as an authority in my niche?
- Does it accurately reflect my skills?
- Is this topic going to solve a problem for my target audience or clientele?
- How will it help one of their biggest problems?
It’s okay to want to create a blog posts that is valuable both in educating your readers and grows your own busines. Yes, you can create blog posts that are more like journal entries or that are just for fun, BUT doing that for every post, without a strategy for monetization, means that you are growing a hobby, not a business.
Not sure what to write? There are several ways you can come up with great blog post topics!
- Check out Google! Start typing in a possible topic keyword and see what pops up.
- Create a survey for your audience that asks them which topics they need help with most.
- Use Google Adwords Planner (a free tool to help find keywords and phrases that are commonly searched for).
- Check out what topics are trending in Pinterest
- What are frequent questions your target clients ask you?
Pro Tip: When searching keywords use phrases that are longer than one word. I would not target the word “Keto” because it’s way too broad. Get a bit more specific with your keywords in order to rank higher in search engines.
2. We’ve got a keyword…what do we do now?
Make an outline of the idea you want to share.
This will help you organize your thoughts in a cohesive way and make sure that you are providing clear step-by-step, actionable information that points your reader in the right direction.
What you want to do is create content that is “the ultimate resource” on that particular topic, theme, niche rather than a short post that lacks helpful information.
Have you considered the millions…well, billions of blogs that are out there (with probably several hundreds of thousands in your niche)? I’m not trying to depress you here…just trying to bring a point across…which is:
You need to up your content quality if you want it to stand out.
Now, don’t get down! Many bloggers out there don’t have a strategy when it comes to writing awesome content that brings true value to their readers. Now that you know, you’ll be several steps ahead!
3. So what do we do to make our blog posts stand out?
1. Aim for at least 1,500+ words (even better = 2,000-3,000)
2. Make your content ACTIONABLE. You want content that is more than rainbows and unicorns…the majority of content you find online is simply not helpful or something you could figure out using your own common sense.
The key difference in writing actionable, rather than about rainbows and unicorns, is in telling someone HOW to do something, rather than just WHAT to do.
And of course, this works no matter what you’re blogging about. If you’re a DIY blogger sharing a blog post with “3 Awesome Projects to Make From Pallets,” don’t just share images of what you did. Instead, show step-by-step photos and directions. Perhaps even create a video!
Make it so that whoever reads that post leaves it KNOWING how to replicate that awesome piece of furniture you made from that wood pallet. This is the difference between creating a blog full of inspiration vs. information.
Don’t get me wrong, inspiration is amazing. I love being inspired…some days I NEED to be inspired! But here’s the difference: Inspiration makes me want to achieve my goals even more. But it doesn’t tell me how to achieve them.
3. Divide your content up into smaller sections
Our culture has now found itself to be in a place of continuous nonstop movement, where we want to consume more, faster. Blogs need to adapt to succeed. You’ll notice that in this blog posts, I have short paragraphs.
Big chunks of text are going to turn people off. Readers prefer headings, bullet points, and short paragraphs.
Perhaps, you might be thinking, isn’t this the exact opposite of writing long blog posts?! Not really, and here’s why:
People are busy, so they like easy to read content. But we also live in an era of authenticity and information. Marketers are now focused on sharing value rather than sharing fluff and salesy-ness.
We live in the Era of Information. Your audience WANTS to learn and dig deep (they just want to do it in a way that engages their shorter attention span!)
4. Your post should solve a problem. This goes back to my point about sharing information, rather than inspiration. You will attract a much larger audience if you can show them how to solve a problem vs. simply sharing “ideas”.
4. Once you have your content it’s time for SEO
Remember when you picked a keyword for your post in step one? Well, now it’s time to use that keyword for more than just your blog topic. Now, you will build upon that keyword to help your post rank higher in search engines, bringing more organic traffic to your site (hooray for more subscribers and sales!).
So, once you have your keyword, where do you put it?
- The title of your blog post. Preferably, at the beginning of your title.
- In the URL of your blog post.
- Several times within the content of your post (using variations of your keyword is acceptable).
- In the headlines of your blog post.
- In your image file names.
- On your Pinterest image title.
- In the alt text of your images (before inserting the image into your post).
Most of that will come naturally as you write a post on your topic anyways. You may just need to do one final check before hitting “publish” to see if there are other places where you should be putting your keywords.
Overall, making sure your blog content has great SEO does not take a long time and is mostly an intuitive process. But if you do it right, it will result in you creating a blog that gets tons more traffic from Google and Pinterest.
5. What is the next step for my content?
In reality, your blog content should be a first step in a path that you’re sending potential customers on. Having someone simply visit your blog is not the end goal. In fact, it’s just the beginning.
The end goal is typically making more sales of your products or services.
The way you normally will achieve that end goal is by first attracting people to your blog, then getting them to join your email list, and finally using your email list as a way to share value and pitch your products. If you haven’t gotten started on growing your list, I urge you to get started. To make it even easier for you, I’ve included a link to ConvertKit on my resources page!
But how do go from reading a “blog post” and “making sales”?
Well, there’s a few things to consider…
1. You want to attract potential customers/clients. This means that your posts should be focused on things your target audience would be searching for.
Your content should also showcase your authority and solve a problem for your peeps.
2. Use your blog to grow your list.
An easy way to do this is by adding a “content upgrade” to your blog post, which is some sort of downloadable, extra piece of content. For many of my bloggers, they choose to include an opt-in form which will give access to a free resource library filled with organizational and time-management printables! Find something that will work well for your niche and go for it!
3. Have a plan of action after someone opts in to your list.
It’s one thing to grow an email list full of your target audience. It’s another to have a plan and strategy in place as to how you’ll turn those subscribers into customers and clients.
Again, I recommend creating your free content around the products and services that you offer so that it’s very easy to promote products that your audience actually wants.
But I do also recommend creating a sales funnel to ensure that you’re making sales on autopilot.
Alright, my friends, I hope this post helped you realize the major importance of having a blog, and how to use your blog to grow your audience and income.